Of the hundreds of pieces of web, social, video, and print collateral that crossed my desk at Ninja, by far the most consuming (and the one that you can’t already find in the rest of my portfolio) is packaging. It was an altogether different beast: how does it sit on shelf, what do people need to know, the disclaimer has to be how big?

It was countless hours of putting ourselves in the mind of a shopper and creating something that didn’t just make it home, but all over the internet.